LOVE+ROCK&ROLL

Featuring: WEST COAST LEATHER & ROGUE

WEST COAST LEATHER

“Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”

ROGUE

Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, warm vests and creased slim pants. The A/W 2011 season will mark the launch of a footwear collection for the brand.

The brands identity embodies its classic beginnings with new developments amplifying the unique attitude and sophisticated style. Every garment is constructed and treated to have a worn look and personality. This unique individuality is achieved through experimental practices in fabric development and garment finishing. In the end, the Rogue’s perfect patina is achieved through specialized washing, dyeing and finishing techniques. The branded hardware, zippers, snaps and buttons are well engineered and finish each garment with character and superior quality. The untiring creative use of exclusive applications define the brand as exciting, innovative and wearable. The Rogue collection can be found in top department stores and specialty boutiques worldwide. READ PRESS .

2012 Designer Line-Up

ALYSSA NICOLE / Women’s Collection

Alyssa Nicole by Alyssa Casares is a collection inspired by women from all walks of life and embodies a uniqueness that has the ability to span generations. Alyssa Nicole started as a custom garment line with every creation being handcrafted and tailored individually to each and every order. Staying true to that attention to details is the cornerstone of the Alyssa Nicole brand. The ladies who wear Alyssa Nicole can be deemed “Modern-Day Gibson Girls” - they personify feminine style and grace, while making these looks their own. From flirty to chic, professional to play, Alyssa Nicole’s enchanting aesthetic paired with flattering silhouettes are creations not to be missed. www.alyssa-nicole.com

• BRADLEY DOUGLAS JORDAN / Men’s & Women’s Collection

Bradley Douglas Jordan; a graduate of The Art Institute of York PA, was professionally sewing at the age of 25.  Working as a knit wear pattern-maker for SALAAM Bradley became fully aware of how to grade women’s patterns for all shapes and sizes  His years of hard work and dedication has taken him to many places on the east coast. Burlington, Vt was the starting point for the young designer to set seed and grow. Bradley used the environmental elements and  sourced only recycled materials Burlington had to offer.  The Widespread popularity of his talent reassured bradley that this was truly his calling. In efforts to cloth the world Bradley started his own clothing line BRADLEY DOUGLAS JORDAN www.bradleydouglasjordan.com.

CIRQUE NOIR by DALLAS COULTER & MELISSA TAN / Women’s Collection

 Cirque Noir is the design duo of Dallas Coulter & Melissa Tan. Dallas, who hails from New York, came to San Francisco to study fashion at the Art Institute.  Melissa is a Bay Area native whose love of fashion led her to study at the Academy of Art University.  Drawn together by their shared love of moribund beauty the ephemeral, they create modern, preternaturally nostalgic pieces inspired by lost dolls and woodland creatures.

EIMAJ DESIGN by JAMIELYN DUGAN/ Women’s Collection

(Source: projectsanfrancisco.com)

The Museum of Craft and Design (MCD) is an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. The Museum strives to encourage greater awareness and appreciation of the international scope of craft and design to audiences of all ages through innovative exhibitions and related educational programming. MCD’s exhibitions focus on craft and design in all media. They introduce visitors to a broad range of artists and designers, and to the many approaches to creative expression in these fields. Education programs address a wide variety of topics. Those offered in association with exhibitions enable children, families, and adults to gain a greater understanding of the art and artists presented. Hands-on activities for children through the MakeArt program also give young people an opportunity to explore their creativity.

(Source: projectsanfrancisco02252012.eventbrite.com)

[ Photos By: DEL GERONIMO ]  Designs by: ZOE HONG, REVELATION BY ME, NNEKA, KARINA CASTREJON, ELIZABETH KAY, BRIGHT LIGHT DESIGNS, MS. BELLEZA, Creative Director/PR: Owen Geronimo ]

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

• Join SFFAMA
  
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA @ TWITTER
• Become A Model

(Source: projectsanfrancisco.eventbrite.com)

[ Photos By: STEVE HAN ]  Designs by: ZOE HONG, REVELATION BY ME, NNEKA, KARINA CASTREJON, ELIZABETH KAY, BRIGHT LIGHT DESIGNS, MS. BELLEZA, Creative Director/PR: Owen Geronimo ]

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

(Source: projectsanfrancisco.eventbrite.com)

(Photo By: Eventbrite)

(Photo By: Eventbrite)

(Mobile Upload By: Mira Torres)

(Mobile Upload by: Jacyn Siebert)

(Mobile Upload By: Mario Esco)

(Photo By: Zoe Hong)

(Photo by: Del Geronimo) More photos to come….

Model: Monica (Photo by: The Falco) More photos to come….

Monica: Faith, Mallory, Karla, Monica (Photo by: The Falco) More photos to come….

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

• Join SFFAMA
  
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA @ TWITTER
• Become A Model

(Source: projectsanfrancisco.eventbrite.com)

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

• Join SFFAMA
  
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA @ TWITTER
• Become A Model

(Source: projectsanfrancisco.eventbrite.com)

• ELIZABETH KAY

Elizabeth Kay studied cosmetology and interned with successful stylist Alex Creapau for three years learning the trade of beauty, style and fashion. During this time, she worked on photoshoots, indie films, and a sophisticated clientele list. In 2007, she enrolled in Academy of Art University in San Francisco and has worked on several local fashion shows as well as producing her own show for the school’s fashion club. In 2009, Elizabeth interned for Max Azria Group in Los Angeles and will complete a second internship this summer.

• KARINA CASTREJON

Karina Castrejon studied fashion design at Academy of Art University and is currently attending San Francisco State University. She recently showcased her new collection during Fashion Network Association’s City Chic: Revamped Fashion Event in December 2010. She is inspired by Chanel, Michael Kors, Marc Jacobs and Carolina Herrera.  Karina is eyeing New York to show her collection, where someday she hopes to open her retail store.  Creating timeless pieces is her ultimate goal.   

• NNEKA

Penelope Adibe was born and raised in North London, England of immigrant parents. Her mother is German and father is Nigerian. After high school, Penelope had a stall in London’s Camden market,  studied at St Martins School of Art and worked as an intern for Vivienne Westwood.  In the 1990’s Penelope moved to the United States and earned a Bachelor of Arts degree in Fashion at the San Francisco Academy of Arts.  She won the Macy’s Award for Most Stylish Collection 1994. After working for Chuck D of Public Enemy and his clothing line Rapp Style International, Penelope started her own label: Nneka – a name given by her Nigerian grandmother.

• REVELATION BY M.E.

“M.E.” is Myrda Monasterial and Eloisa Serrano, both alums of Fashion Institute of Design & Merchandising – they are the co-designers of Revelation by M.E.

It is inevitable that their passion for style brought them together while designing for a San Francisco label. They collaborated on an innovative design concept where one dress could be worn a few different ways, simply by flipping it, reversing it or removing a piece of it, hence the birth of Revelation by M.E. collection in the Spring of 2009.  They believe that style and sophisticated design should be easy and comfortable to wear.

Eloisa, a Bay Area native, achieved her BFA in Fashion Design from the Art Institute of California. Myrda originated from Las Vegas and earned a BA in history at University of Nevada Las Vegas.

• ZOE HONG

Zoe Hong was born in Seoul, Korea and grew up in Anchorage, Alaska, schlepping dog-eared copies of fashion magazines on family fishing trips. She moved to Los Angeles after high school to attend Otis College of Art and Design, where she studied under amazing talents as varied as Bob Mackie and Michelle Mason. Upon graduation, she spent the next few years working as a designer in Los Angeles, and then later in San Francisco, until she decided to open her own business. In 2005, Zoë won “Fresh Blood”, a design competition in San Francisco. The following year, she won the Gen Art / Perrier “Bubbling Under” Design Competition.

(Source: projectsanfrancisco.eventbrite.com)

• BRIGHT LIGHT DESIGNS

Meagan Reelitz founded her jewelry company Bright Light Designs in 2008.  As a cellist with professional credits, playing to her own tune and making a living from an artistic venture was always a dream.

She grew up in the wide-open spaces of the Midwest United States in Des Moines, Iowa.  After graduating from Indiana University with a BA in Afro-American Studies and Communication and Culture, she moved to Atlanta to perform a year of service with AmeriCorps.  In working jobs from women’s advocate to paralegal, the creative itch refused to go away. 

In 2007, when she moved to San Francisco she began making jewelry.  She took every class a local bead store had to offer, and ultimately attended the prestigious Revere Academy in downtown SF and graduated from their Graduate Jeweler program.

• MS. BELLEZA

MsBellezza is a high-fashion jewelry line, local to the Bay Area.  Using Swarovski crystals, semiprecious stones, and exquisite metal and beadwork, MsBellezaa offers three collections, Everyday, Cocktail, and Bridal.  Every piece has a limited quanitity, sometimes only having 1 or 3 pieces for each design.  The three paradigms ensure that there is something perfect for every woman.  The Everday collection features charming jewelry for everyday wear that is conservative and suitable for the workplace.   In all three collections, we pride ourselves in being affordable while still offering glamours and luxe jewelry, allowing style to come first and the price tag second.

(Source: projectsanfrancisco.eventbrite.com)